I am Louis Korczowski. PhD in AI and neuroscience, ten years of brain-computer interface research, six years in startups. Today I help SaaS and AI founders turn their ideas into distribution.
I live in Grenoble, at the foot of the French Alps, by choice. I work with founders in San Francisco. Europemaxxing, as they say.
In 2022 I left research for marketing. I explain why in Why I Quit AI Research to Work in Marketing.
What I do now
I run STATUR (legal entity: Cairn-Créa). The Founder Brand Program: three months, done for you, with coaching and training. I mine the founder’s ideas, design formats built for distribution, produce, iterate on data, and hand the machine to the founder’s team.
The content strategies I ran for clients generated more than 400 million organic views in two years (last count January 2026).
Track record
- Tonton Giovanni (ex-Spaccanapoli), a 25-seat pizzeria in France: 2k to 1M followers in 2 years. National TV, franchise requests from 5 countries. Strategy and filming by me, editing by Florian Boulay.
- Lexip (Pixminds), gaming hardware, as Head of Growth: 7M organic views in 2 months, first video at 1.3M.
- Otypo, B2B and DTC signage: 0 to 3.7M views in 3 months, B2B leads at about 3 EUR.
- Williwaw, design DTC: a product around 1,000 EUR sold out in 2 weeks, 3M+ views across channels.
- Meublissime, design furniture, as Fractional CMO (2025-2026): 70M Meta impressions in 2025 and a record Black Friday. The company closed in 2026. I wrote a post-mortem on what marketing could not fix, because I own my share of it.
- Siopi, healthtech, as co-founder (CTO then CEO, 2020-2023): an app for people with tinnitus and chronic conditions. 2,000 users in 6 months in France and the USA. I handed over my shares in 2023 once the project was secured with patient associations (France Acouphènes, AFREPA, JNA).
Timeline
| When | Where | Role |
|---|---|---|
| 2024 – now | STATUR (ex CAIRN-CRÉA) | Founder, content strategist, Fractional CMO |
| 2022 – 2023 | Pixminds (Lexip, Steelplay) | Head of Growth |
| 2022 – 2023 | Independent | AI consultant: ChatGPT integration in companies, from November 2022 |
| 2020 – 2023 | Siopi | Co-founder, CTO then CEO |
| 2018 – 2023 | Independent researcher | Neural data scientist: EEG, BCI, biosignals |
| 2015 – 2018 | GIPSA-lab, Univ. Grenoble Alpes | PhD, ERC project CHESS (multi-user brain-computer interfaces) |
| 2014 | Clinatec (CEA), Grenoble | Signal processing for the WIMAGINE ECoG implant BCI |
Awards
- Innovation Prize of the French ENT society (SF-ORL), 2021, for the Siopi app.
- Best communication award, EEATS doctoral school, Univ. Grenoble Alpes, 2015, for “Be On the Same Wavelength: Playing Together with a Brain-Computer Interface Video-Game”.
Education
- PhD, Univ. Grenoble Alpes, 2018: machine learning and signal processing for neuroscience. Thesis: Methods for multi-subject electroencephalography and application to brain-computer interfaces. Advisors: Marco Congedo and Christian Jutten.
- Engineering degree (M.Eng), Polytech Nancy (ex-ESSTIN), with a dual M.Sc in embedded systems.
- Biomedical signal processing, Linköping University, Sweden.
Research, code and publications
312 citations and an h-index of 10 on Google Scholar (October 2026). Open-source toolboxes, open EEG datasets and a few inventions I am still proud of.
Before all this
I took responsibilities early: elected student representative at the research council of the Univ. Grenoble Alpes, Vice-President of the Nancy engineering students union (5,000+ students), president and co-organizer of Les Joutes du Téméraire, a cultural event with 3,000+ participants.
I read political essays, economics and philosophy without finding them too boring. My favorite question: how does fiction affect reality, and what happens when it stops working? Voilà, that one led me to marketing.