If this bearded guy doesn’t ring a bell, know that he’s a true marketing genius.
His name: Alex Hormozi
In short, Alex Hormozi is an American entrepreneur, famous in the fitness and business sectors.
In the U.S., he’s best known for founding Gym Launch, a company that helps gym owners boost their management and revenues.
His business model? Helping entrepreneurs scale their revenue to $3M–$10M.
Once they hit that range, Acquisition.com—the company run by Alex and Leila Hormozi—invests by taking equity in the business.
This strategy allows them to have a large-scale impact while continuing to offer free help to those earning under $3M.
Once they become shareholders, Alex and Leila offer coaching and mentorship, getting involved personally without financial risk.
But before this success, Alex experimented heavily with YouTube and Instagram, staging content purely to grow his audience.
And the strategy worked—big time.
He quadrupled his view count in a short time, generating hundreds of millions of views.
But just a few months later…
He realized that none of his other business metrics were growing.
In fact, they were stagnating—or worse, dropping.
So here’s the question:
How much revenue do you earn for every 1,000 views?
For Alex at that time? Almost zero.
Why? Because people were there for the entertaining content—not for Alex himself or his expertise.
Even worse, his real audience—entrepreneurs making $3M–$10M in profit annually—had stopped watching.
That meant something was wrong with the content strategy.
So he made a bold decision:
He stopped making entertainment videos and focused only on content that resonated with his ideal audience.
Sure, his new videos only got 1,000 or 2,000 views…
But those views came from qualified entrepreneurs.
And that’s the key.
Despite the millions of views and money earned from viral content, Hormozi chose to realign his marketing with his core business.
Here’s the other lesson:
If Alex Hormozi—who’s helped generate over $500M in revenue—is okay with 1,000-view videos…
Why do early-stage entrepreneurs obsess over hundreds of thousands of views?
It’s better to have 100 highly qualified views than 10,000 useless ones.
In marketing, this is what we call vanity metrics.
Getting views for the sake of views?
Pointless.
Alex Hormozi understands this perfectly—as a world leader in lead generation through direct response marketing.
He explains all of this in his book: $100M LEADS
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Take care,
Louis Korczowski PhD
Creative-led Growth – Marketing & Startups – ex-Machine Learning Researcher