Do TikTok Account Farms Work? Keep the 40-Post Test, Drop the Fake Comments
Do TikTok account farms work? A PhD in machine learning audits the 1,000-account playbook: what works, what breaks, what is legal and what founders keep.
How Your Startup Can Use Its Comment Section Like the Russian Government
Comment section strategy for startups: what Russia’s comment armies get right and wrong, herding research, comment traps vs engagement bait, and a founder handbook.
How Founder-Led Startups Make Short-Form Content at Scale Without a Full-Time Content Team
How founder-led startups make short-form content at scale without a content team: one primary channel, one hour a day, five to ten pieces, and shares read first.
What David Ogilvy Would Do With TikTok Analytics: the Testing Loop Behind Hormozi’s $4M Content Machine, Now Run by AI
Hormozi spent $4M over 40 months on his content machine. How to run its short-form testing loop with AI, without fooling yourself, by a PhD in AI.
Startups Now Buy Their Viral Launches on X. A Million Views Rents the Timeline for One Day
Startups now pay networks of accounts to make their launch go viral on X. What it costs, why it fades in a day, the rules, and what to build instead.
Paying UGC Creators on Performance Beats Agencies. Only Founders Who Lead Their Creators Will Win
Paying UGC creators a share of ad spend beats agencies. But the model is linear. The founders who lead their creators will win.
I Used Board Game Theory to Get Hundreds of Millions of Views on TikTok
How a PhD in AI and a game festival president used board game theory and the slot machine math of TikTok to build a short-form content method.
Why I Quit AI Research to Work in Marketing
I have a PhD in AI. What is happening right now gave me an existential crisis, and I changed career. The reasoning, the sources, and the best objections from my community.
How Alex Hormozi Ruined His Reputation (Before Saving It)
If this bearded guy doesn’t ring a bell, know that he’s a true marketing genius. His name: Alex Hormozi In short, Alex Hormozi is an American entrepreneur, famous in the fitness and business sectors. In the U.S., he’s best known… (READ MORE)